A Value Proposition by definition is meant to be relevant and engaging to the customer, so it's no wonder that a strong…

Value Propositions give and express your competitive advantage...they are your secret sauce to gain a competitive edge,…

Value Propositions aren't just a "marketing thing". They help brands gain a competitive edge, defend market share, and…

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm.…

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin…

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…

Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women…

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…