Value Propositions give and express your competitive advantage...they are your secret sauce to gain a competitive edge, defend market share, and pave the road for market dominance.

Value Propositions aren't just a "marketing thing". They help brands gain a competitive edge, defend market share, and pave the road for market dominance. value proposition mastery.

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at…