From Hearts to Wallets: The Value Proposition Superpower
A Value Proposition by definition is meant to be relevant and engaging to the customer, so it's no wonder that a strong value proposition leads to strong sales.
Captivate, Differentiate, and Dominate with Your Value Proposition
Value Propositions give and express your competitive advantage...they are your secret sauce to gain a competitive edge, defend market share, and pave the road for market…
Unleashing the Competitive Kraken with Your Value Proposition
Value Propositions aren't just a "marketing thing". They help brands gain a competitive edge, defend market share, and pave the road for market dominance. value proposition…
How to Trust your Intuition when You’re Making a Decision
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium…
Everyday inspired by the Beauty of the Mountains
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my…