From Hearts to Wallets: The Value Proposition Superpower
A Value Proposition by definition is meant to be relevant and engaging to the customer, so it's no wonder that a strong value proposition…
Captivate, Differentiate, and Dominate with Your Value Proposition
Value Propositions give and express your competitive advantage...they are your secret sauce to gain a competitive edge, defend market…
Unleashing the Competitive Kraken with Your Value Proposition
Value Propositions aren't just a "marketing thing". They help brands gain a competitive edge, defend market share, and pave the road for…
How to Trust your Intuition when You’re Making a Decision
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the…
Everyday inspired by the Beauty of the Mountains
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently…
How to Appreciate the Little Things in Life and be Happy
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise.…
Capture the Beauty of Nature through Photography
Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market.…
How to Be in the Flow and Create Something Beautiful
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise.…